Usari Safaris & Tours Ltd is committed to safely storing and protecting your personal information and privacy.

Our privacy policy is designed to give you peace of mind and confidence about the information we collect, how and why we collect it, and when it is used. In summary, the only personal data collected is the minimum necessary for the purpose of the booking process.

No data will be shared or sold commercially. We will keep this page as up to date as possible.

This policy is effective from 01 January 2026.

What Information Do We Collect & Why
When you make an enquiry with Usari Safaris & Tours Ltd via our website, on the telephone, or in person, we collect information from you including full name, email address, telephone number and details about the holiday you wish to go on.

We need this information to process a quotation and/or booking for you. We will not subscribe you to our email newsletters unless you specifically opt-in. During the enquiry process your name may be shared with suppliers in order to hold rooms.

When you request a brochure via our website we ask for personal information such as your name, e-mail address and country of residence. By doing this, you allow us to provide you with the most relevant brochure. You will only be subscribed to our email newsletters if you specifically opt-in. We will not share this data with any third parties.

When you sign up to receive our email newsletter via our website we ask for personal information such as your name, e-mail address and country of residence. By doing this, you allow us to provide you with the most relevant email newsletter. You can unsubscribe from our email newsletters at any time using the unsubscribe link or by contacting Usari Safaris & Tours Ltd directly. We will not share this data with any third parties.

When you book with Usari Safaris & Tours Ltd you will need to complete an online booking form. These forms collect information on you, and any others travelling on your booking, including, but not limited to:

- Full name - Date of birth - Email address - Postal address - Telephone number - Passport number - Insurance policy - Nationality - Physical information - Emergency contact details - Any medical information and/or dietary requirements (which may disclose your religious beliefs).

We do not store financially sensitive information such as credit card numbers, bank details or security numbers. We may need to disclose some of your information to our partners including hotels, lodges and ground handlers. We only pass on information that is required in order to fulfil the booking and make sure your safari runs smoothly.

Cookies & Google A cookie is a simple text file that is stored on your computer or mobile device by a website's server and only that server will be able to retrieve or read the contents of that cookie. In order to offer a quality service for customers and a better user experience on our website, Usari Safaris & Tours Ltd collects certain information about visitors to its website using cookies. We only use this information for statistical analysis purposes.

Third parties, including Google, show Usari Safaris & Tours Ltd adverts on sites around the internet and use cookies to serve these adverts based on a user's previous visits to our website. This is Google remarketing; you can edit your preferences or turn this off here.

We also use Google Analytics to measure and collect website session information, length of visits to certain pages, repeat visits and page interaction information. Google Analytics collects only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. You can prevent Google Analytics from recognising you on return visits to this site by disabling cookies on your browser here.

We may use your data to personalise and improve our digital marketing campaigns.

For more details, please refer to our Cookie Policy.

We collect telephone information including phone numbers and call duration that we use for training and quality control.

Marketing Automation & CRM
We use HubSpot, a customer relationship management (CRM) and marketing automation platform, to help us track interactions with our website, emails and forms. HubSpot allows us to:
- Monitor website visits, page views, and form submissions
- Track marketing email engagement (e.g. opens and clicks)
- Store enquiries and interactions in our CRM for follow-up
Data collected via HubSpot may include your IP address, browser information, pages visited and contact details you provide through our site. For more information about how HubSpot processes personal data, you can view HubSpot’s Privacy Policy.

Telephone Calls and Recordings
From time to time, we may record telephone calls between you and our team. These recordings are used strictly for internal training, quality assurance, and service improvement purposes. They are not used for marketing or promotional activities. Recorded calls are stored securely and access is limited to authorised staff. We retain these recordings only for as long as is reasonably necessary for the purposes for which they were collected and in accordance with our data retention practices.

Keeping Your Data Safe
Data security is of the utmost importance to us and we are committed to ensuring the information we collect from you is secure. All the information you give us is protected by a secure server. The secure server software SSL (Secure Socket Layers) encrypts all information you enter before it is sent to us. The information is only de-encrypted when it reaches our server. We also have a Firewall (security software) in place to protect our internal information from the Internet.

Who Has Access to Your Data
All information is kept securely and can only be accessed by the employees of Usari Safaris & Tours Ltd.

Data Retention
Usari Safaris & Tours Ltd will not keep data for longer than is necessary. Our data is regularly reviewed and removed when it is no longer relevant for the purpose it was collected, as explained in this Privacy Notice. We will ensure that it is disposed of in a secure manner. For bookings, we will hold your data for 7 years after collection in order to comply with regulatory requirements. Where no booking is made, data will be removed no more than 2 years after collection.

How to Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact Usari Safaris & Tours Ltd directly.

Usari Safaris & Tours Ltd
280 Uchira Secondary School Road
Uchira Village, Kirua Vunjo Kusini
P.O. Box 1999, Post Code 25227
Moshi Rural District, Kilimanjaro
+255-687-205-684
[email protected]